On the Phone


Jul 2019 – on-going

Virtual CFO / Consulting:

Morgan Group

  • Review and implement changes to operation to improve efficiency and secure on-going outsourcing contracts

  • Improving the output of the Accounts area through mentoring, supervision and restructuring if appropriate

  • Identifying and implementing changes that will improve the efficiency and accuracy of financial reporting

Project Management – Luna Park Halloween Event

  • Management of major event at Luna Park running for 2 weeks (Spooktober)

Styling Properties

  • Review and implement revised budgeting and cashflow planning processes

  • Review workflows and recommend solutions to improve operational logistics

  • Assist in the development of new revenue lines

Trailer Trash Mobile Skips

  • Reset business positioning

  • Recondition business assets

  • Reduce reliance on third party providers thereby improving profitability

  • Prepare business for sale

Working Together


Jan 2013 - Jun 2019

Cirka is a privately owned facilities services business. Previously known as City Central Group, Cirka boasts an enviable client base including major events – Australian Open Tennis, MotoGP and venues including Melbourne & Olympic Park venues, The Arts Centre Melbourne and the Junction Oval. In addition, the group manages the cleaning services at premium commercial sites including the largest commercial precinct in Melbourne - Collins Square, AMP buildings, 80 Collins St Melbourne and Reece stores nationally.

C.F.O  (Jan 2013 – Jun 2014)

C.O.O  (Jul 2014 - Jun 2019)

  • Restructured the finance area of the business.

  • Implemented a new ERP - NAV Dynamics

  • Reorganised the accounting function with a focus on efficiency and providing greater analysis for improved operation and decision making 

  • Restructured the business operations including IT, HR and Finance areas

  • Revenue growth of close to 100% in 5 years together with significant profitability improvement 

  • Implementation of new HRIS – including time and attendance, Modern Award / EBA interpretation and payroll functions, IT and Financial systems

  • Development of a 5 year business plan

  • Introduction of revamped and inclusive budget processes

  • Implemented detailed business analysis processes that (through financial education) leading to improved profitability across the business

  • Appointment of key roles including HR Manager, IT Manager and Finance Manager.

  • Key role in successful tender submissions of approximately $20M in annual revenue



Jan 2007 - Dec 2012

  • Start up business

  • Preparation and implementation of a 5 year plan which included the development of a national business within 5 years.  The key objectives of the plan were been met.

  • Developed a franchise system including the financial model, online order and logistics system, franchise agreements and franchise operations manual.

  • Opened new operations in Brisbane (2009), Sydney (2009), Perth (2010) and Adelaide (2011).

  • $3M in gross sales revenue within the planning timeframe